About Us | Contact Us | Archive | Privacy Guidelines | Terms of Service
Today's date is:
 

SCIENCE AND TECHNOLOGY
Why Apple Lost San Francisco's Heart: City To Stop Buying Macs
Posted by Yel Cobile, IT Admin & Correspondent on July 11, 2012, 9:50 pm

(By Kristina Chew, 11 July 2012)

The city of San Francisco has announced that it will no longer purchase Apple products after the company withdrew itself from a program granting environmentally friendly certification to electronic products. “We are disappointed that Apple chose to withdraw from EPEAT and we hope that the city saying it will not buy Apple products will make Apple reconsider its participation,” Melanie Nutter, director of San Francisco’s Department of Environment, told Joel Schechtman on the Wall Street Journal’s CIO Journal.
 
Late last month, Apple announced that it would no longer submit its devices to the nonprofit EPEAT group for green certification. EPEAT, the Electronic Product Environmental Assessment Tool, receives funding from the Environmental Protection Agency; products with EPEAT’s “green certification” are recyclable and designed to do minimal harm to the environment and to maximize energy efficiency.
 
On today’s CNET, Dara Kerr says that Apple has responded to the criticism. Apple cites its own “rigorous environmental standards” for ensuring that its products are green; as the company tells The Loop, its own standards are not those used by EPEAT. Referring to its webpage about its environmental footprint, Apple spokesperson Kristin Huguet noted that Apple “leads the industry” in reporting greenhouse gas emissions via its website.
But as Kerr observes, EPEAT’s green certification is looking at somewhat different factors:
 
EPEAT, however, focuses on hardware recycling rather than measuring toxins and carbon emissions. Recycling is a big deal in the computer world because so many components are noxious and often end up in landfills. In order to get EPEAT certified, companies have to make products that recyclers can easily disassemble and separate dangerous components, like batteries.
 
The iPhone, the iPad and the new MacBook Pro with Retina display cannot be readily taken apart as their components are glued together..
 
Schechtman of CIO Journal points out that San Francisco’s decision not to purchase Apple’s not so green products will most likely be of minimal financial impact to the company.
 
The move by city officials is largely symbolic. Only around 500-700, or 1%-2% total, of municipal computers are Macs, [San Francisco’s chief information officer, Jon] Walton estimated. In 2010, the last year for which the city has complete reports, the city spent $45,579 on Apple desktops, laptops and iPads (the last of which are not certifiable under EPEAT and would not be barred by the city’s policy.) That’s compared to a total of $3.8 million spent overall on desktops and laptops, in 2010.
 
But the symbolic impact could still be costly. IT officials at Cornell University and the University of California, Berkeley, have told Schechtman they are considering whether or not to keep purchasing Apple products. Chris Geiger, manager of green purchasing at San Francisco’s Department of Environment, also notes that San Francisco is “prominent in environmental circles, and many local governments from around the country look to his office for guidance on green purchasing.” Many cities and counties will follow what San Francisco does, says Geiger.
 
Certainly San Francisco’s decision has drawn far more attention to Apple’s pulling out of EPEAT.
 
Colin Gillis, senior technology analyst at BGC Partners, tells the BBC that Apple is simply taking its long-term interests, especially as these relate to design, into account.
 
But design can be environmentally responsible and sustainable. Given the financial position Apple is in thanks to the immense popularity of its products, and due to its stated commitment to the environment, the company can do better. We consumers need to remind Apple that it must and that it can.

LOCAL WEATHER & NEWS
Your Link to the regional weather outlook for Tacloban, Leyte, Philippines
HEADLINE NEWS  >>
 
NATION NEWS   >>
 
MAASIN CITY   >>
 
SOUTHERN LEYTE   >>
 
TACLOBAN   >>
 
ORMOC  >>
 
SAMAR  >>
 
LEYTE   >>
 
OPINION  >>
 
THOUGHTS FROM ABROAD  >>
 

ADVERTISEMENTS

Your Link to Webionic Designs & Internet Solutions

Your link to Ampil Pensione Online Information
SPONSORS

Your Link to MaasinCity.Com Website
 ON THE INTERNATIONAL FRONT
Immigration >>
MEGAN YOUNG CROWNED MISS WORLD 2013, September 28, 2013, 10:25 pm

7,000 OFWs in Jeddah seek repatriation, August 21, 2012, 8:10 pm

Migration is good, May 1, 2012, 6:12 am

Kuwait Filipinos top OAV globally, April 30, 2012, 6:41 am

Cathay offloads 'unruly' consul, April 24, 2012, 9:04 pm

OFW >>
Thousands of OFWs leave Saudi, March 22, 2016, 11:05 am

Scrap terminal fees for OFWs, court asked, October 29, 2014, 6:57 pm

OFWs take risks in Libya, August 5, 2014, 9:35 am

MEGAN YOUNG CROWNED MISS WORLD 2013, September 28, 2013, 10:25 pm

OFW PERKS BENEFITING THE ECONOMY, October 7, 2012, 9:01 am

Life Abroad >>
Thousands of OFWs leave Saudi, March 22, 2016, 11:05 am

MEGAN YOUNG CROWNED MISS WORLD 2013, September 28, 2013, 10:25 pm

7,000 OFWs in Jeddah seek repatriation, August 21, 2012, 8:10 pm

Migration is good, May 1, 2012, 6:12 am

Headlines >>
Malaysia alerts Philippines of new kidnapping, November 20, 2016, 4:10 pm

Thousands of OFWs leave Saudi, March 22, 2016, 11:05 am

 
 
 
 © Copyright 2014-2015 The Reporter and its licensors.  All rights reserved.
      Web programming and Internet presence by Webionic.Com
About Us | Contact Us | Archive | Privacy Guidelines | Terms of Service